Sigma to exhibit at Milan Design Week 2025

SIGMA AIZU JAPAN
The World of Cameras and Lenses

Sigma, a manufacturer of cameras and lenses, and GREEN WISE, a company specializing in green space design and maintenance, both based in Japan, will collaborate at Milan Design Week 2025.

This exhibition will showcase Sigma's latest mirrorless camera, the Sigma BF, alongside a selection of over 70 Sigma products including cameras, lenses, and accessories. Additionally, GREEN WISE will present an installation inspired by the natural environment surrounding Sigma's factory in Aizu, Japan, the company's sole production base.

Visitors will have the opportunity to explore the new perspectives of cameras and lenses, and the profound connection between nature and people, extending beyond the inherent beauty of photographic equipment.

Founded in 1961 by Michihiro Yamaki, Sigma is a family-owned Japanese manufacturer of cameras, lenses, and accessories. Today, the company is led by his son Kazuto Yamaki. The Aizu factory, established in 1973, remains Sigma's only manufacturing base, with the company placing great importance on completing all production processes, including the supply chain, entirely in Japan.

By concentrating production in the northeast region of Japan, Sigma ensures seamless collaboration across departments and companies, rigorous quality control, and the creation of high-quality products. The factory's location in Aizu, a region renowned for its crisp air and clear water, along with the diligent nature of its people, shaped by the deep snow and natural beauty of the area, forms the foundation of Sigma's essence.

All of the products in the Sigma lineup have been designed by IWASAKI DESIGN STUDIO's Ichiro Iwasaki, who has also worked on furniture for Arper (Italy) and lighting for Vibia (Spain), since 2012. This exhibition will feature a selection of over 70 Sigma products released over the past decade, offering visitors the chance to experience the Sigma BF firsthand and view a display of disassembled product components.

By taking the time to carefully observe and handle the cameras and lenses, visitors will experience how these tools evolve from mere equipment into instruments imbued with purpose and conviction. Through the GREEN WISE installation, inspired by the rich natural landscape of Aizu, we hope visitors will feel the deep connection between the craftsmanship of the people behind these manufactured products and the nature that sustains them.

Milan Design Week 2025
SIGMA AIZU JAPAN - The World of Cameras and Lenses

7-13 April / 10 am - 7 pm
* Please note that we will be closing at 18:00 on the 9th and 13th.
Green Wise Italy Showroom
Via Palermo 5, 20121 Milan

LEARN MORE

This exhibition is by reservation ticket system.
Reservation tickets will be distributed for time slots from 10 AM each day at the showroom entrance (only valid for entry that day.)
Please arrive at the entrance 10 minutes before the time specified on your reservation ticket. If you arrive after your specified time, you will not be able to enter.

Milan Design Week
The world's largest interior and design fair is composed of the Salone del Mobile Milan and various exhibitions held throughout the city.

Sigma
Sigma is a manufacturer of lenses and cameras, founded in Japan in 1961. Our products are developed, engineered, and manufactured at our factory in Aizu, Fukushima, and at our headquarters in Kanagawa.
https://www.sigma-global.com

GREEN WISE
Green Wise is a greening company established in 1905. In 2019, We opened a showroom and design studio in the heart of the Brera district in Milan. We provide services that enhance the experiential value by interpreting the context between the client and nature.
https://greenwiseitaly.com